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The primary focus of the genre is undeniably the mechanical balance, the esports potential, and the strategic depth.
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But as these games generated billions of dollars, the studios realized the massive potential of building a true intellectual property.
+Telling Stories Without Words
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Because there are no cutscenes or dialogue boxes during a ranked match, developers must rely on environmental storytelling.
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A crashed airship in the background of a snowy mountain arena might precede the release of a new flying machine unit.
+It grounds the world in history.Audio tells a story.The progression of arenas shows a rise in technology or magic.
+Character Relationships and Animations
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The most effective way developers convey personality is through incredibly expressive, exaggerated character animations.
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These personality quirks make players fall in love with specific cards, leading them to buy physical plushies and t-shirts.
+Character TypeThematic RoleSkeletons and GhostsUsually depicted as clumsy, fragile, numerous, and slightly comedic rather than genuinely terrifyingThe RoyaltyOften depicted as arrogant, sitting safely in their towers while the common troops do the dirty work
+Building a Transmedia Empire
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These games now have dedicated animated series on streaming platforms, comic books, and massive merchandise lines.
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The arena is much deeper than it appears.
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